Abstract: With China's growing presence, the persuasive power and influence of the Chinese discourse in a global scale have steadily increased, but it is still not in line with Chinas national power and international status. The persuasion of the Chinese discourse in the international landscape is closely related to the discourse power, which is not only a reflection of the existing material relations, but also inseparable from the theory, values, ideology and other factors in the field of spiritual production. To generate the persuasive power of the Chinese discourse under the pattern of international public opinion where “the West is strong and the East is weak”, it not only requires support from its everincreasing national power and international influence, but also needs scientific and systematic theories to occupy the “commanding heights” of history and enhance the popularity of the Chinese discourse in the world, in order to increase the weight of the Chinese discourse in the construction of global governance order, thereby realizing the shaping of the Chinese discourse and the disenchantment of the Western discourse. In this process, the value foundation embedded in the theory and the approach to the externalization of the theory are the necessary elements for increasing the persuasive power of the Chinese discourse. It can be seen that measures such as the construction of the philosophical and social science system, the training of theoretical educators, the construction of common human values, and the careful construction of the discourse system that addresses the specific Chinarelated issues should be strengthened, so as to realize the transformation of potential “persuasive power” into actual “discourse power”.

Key words: Chinese discourse, persuasive power, ideology, discourse system

摘要： 伴随中国日益走向复兴，中国话语的国际说服力、影响力稳步提升，但与中国的综合国力和国际地位还不相匹配。中国话语的国际说服力与国际话语权密切相关，既是现存物质关系的反映，也与精神生产领域的理论、价值观念、意识形态等因素密不可分。在西强我弱的国际舆论格局下生成中国话语的国际说服力，不仅需要中国以不断增强的综合国力和国际影响力做支撑，还需要依靠科学而彻底的理论占领历史制高点，提升中国话语在全球治理秩序建构中的发言权重，从而实现对中国话语的塑造和对西方话语的祛魅。这个过程中，内蕴于理论中的价值基础，以及使理论得以外化的话语方式，都是中国话语具备说服力的必备要素。可见，应当加强对哲学社会科学体系的建设、对理论说服者和推广者的培养、对人类共同价值的建构、对中国问题的科学解答和对话语体系的精心构筑等举措，争取把潜在的“说服能力”转化为实际的“话语权力”。

关键词: 中国话语, 说服力, 意识形态, 话语体系