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On China's Domestic Coordination Capacity of Public
Diplomacy: Problems and Options
HUANG Zhong-1, TANG Xiao-Song-2
2012, 47 (10):
52-59.
DOI:
Apart from the traditionally recognized factors that affect domestic coordination capacity of public diplomacy, public diplomacy is also restricted by the vitality of the social system and management system, the domestic moral image, and the capacity to shape values of the country at the specific period of time. The authors hold that efforts have to be made to improve Chinas public diplomacy. Among the things to be done are giving the advantages of the socialist system its full role in public diplomacy, matching domestic moral image with public diplomacy, and optimizing the value orientation to provide sufficient identity support for public diplomacy. Therefore, it is necessary to promote further reform in China to establish a peaceful, stable and prosperous situation as the primary drive for further progress in public diplomacy. Construction of moral image should be improved, management of public opinion should be changed, integration of national and international issues should be strengthened, the influence of the moral credibility in public diplomacy should be enhanced, the ability to shape values should be raised. In this way, the development of the Chinese public diplomacy can gain much more recognition and identification.
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