Abstract: Embodied intelligence refers to a technical system that relies on physical entities to achieve intelligent growth through interaction with the environment. Its development and application have transcended the scope of pure technology, demonstrating distinct ideological attributes in aspects such as value orientation and cognitive construction. From the perspective of technological logic, embodied intelligence centers on an interactive loop of perception, decisionmaking, and action, deeply permeating everyday life and evolving into an ideological carrier that combines technical intermediaries with value transmission properties. From the perspective of communication mechanisms, relying on embodied presence experience, it transforms the human body into a medium of communication, thus achieving efficient information transmission and implicit ideological discipline. From the perspective of operational patterns, it encourages the presentation of ideology characterized by embodied discipline, focused operation, and immersive infiltration. In the process of developing and applying embodied intelligence, it is essential to integrate mainstream ideology into its operational logic: technically, we should solidify the value foundation through data calibration, align algorithms to control the decisionmaking direction, and innovate communication paths through interactive empowerment; practically, we should unleash its effectiveness through scenariobased integration and multimodal interaction, firmly grasp the embodied discourse power, and strengthen the safeguards for national ideological security.

Key words: embodied intelligence, ideological attributes, embodied discourse power, mainstream ideology construction, value alignment

摘要： 具身智能是依靠物理实体通过与环境交互来实现智能增长的技术系统，其开发应用已超越单纯技术范畴，在价值导向、认知建构层面展现出鲜明的意识形态属性。从技术逻辑看，具身智能以感知、决策和行动的交互闭环为核心，深度渗透生活场景，演化为兼具技术中介性与价值传导性的意识形态载体；从传播机制看，其依托具身性在场体验，将身体转化为传播媒介，实现信息高效传递与意识形态隐性规训；从运作样态看，其推动意识形态呈现出具身式规训、聚焦式运行、沉浸式渗透三大特征。在具身智能发展与应用过程中，需将主流意识形态融入其运行逻辑：技术上通过数据校准夯实价值根基、算法对齐把控决策方向、交互赋能创新传播路径，实践中以场景化浸润、多模态交互释放效能，牢牢掌握具身话语权，筑牢国家意识形态安全屏障。

关键词: 具身智能, 意识形态属性, 具身话语权, 主流意识形态建设, 价值对齐