Abstract: The consolidation of cultural subjectivity in the new era is mainly characterized by the consolidation of the subjectivity of cultural leadership, the subjectivity of cultural development, the subjectivity of cultural innovation and the subjectivity of cultural exchanges. The key questions to be answered are: “who should consolidate”, “what should be consolidated”, “how to consolidate” and “the effect of consolidation”. In this process, we are faced with the dual challenges of “cultural nihilism” and “cultural hegemony”, the dual impacts of being “cultureoriented” and “technologyoriented”, the dual debates of “ancient or modern” and “China or the West”, and the dual obstacles of “discourse issues” and “acceptance issues”.Facing the future, the consolidation of cultural subjectivity in the new era should have a clear focus, that is, on boosting the capacity of culture in terms of “cohesion”, “power to shape”, “guidance” and “radiation”. We should strengthen the organic combination of leadership and autonomy, enhance the organic integration of culture and technology, uphold the organic unity of upholding fundamental principles and breaking new ground, and promote the integrated construction of discourse power and communication power, so as to lay a solid cultural foundation for building up Chinas cultural strength in all aspects.

Key words: cultural subjectivity, new cultural missions, building up China's cultural strength

摘要： 新时代巩固文化主体性，从表现形式上看主要呈现为巩固文化领导主体性、文化发展主体性、文化创新主体性和文化交流主体性，重点回答的是“谁来巩固”“巩固内容”“巩固方式”和“巩固效果”的系统性问题。在此过程中面临着“文化虚无主义”和“文化霸权主义”的双重挑战、“唯文化主义”和“唯科技主义”的双面冲击、“古今之争”和“中西之争”的双重争论、“话语难题”和“接受难题”的双重障碍。面向未来，新时代巩固文化主体性要明确巩固重点，聚焦文化“凝聚力”“塑造力”“引领力”“辐射力”，加强领导权与自主权有机结合、增强文化性与科技性有机融合、秉持守正性与创新性有机统一、推动话语力与传播力协同构建，为全面建成社会主义文化强国夯实文化根基。
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关键词: 文化主体性, 新的文化使命, 社会主义文化强国建设