主管:教育部
主办:中国人民大学
ISSN 0257-2826  CN 11-1454/G4

Teaching and Research ›› 2023, Vol. 57 ›› Issue (5): 90-96.

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The Development Course, Situation Analysis and Promotion Strategy of China's International Discourse Power

  

  1. School of Public Administration, Zhejiang Gongshang University, Hangzhou, Zhejiang 310018, China
  • Online:2023-05-16 Published:2023-05-18

中国国际话语权的发展历程、形势研判与提升方略

  

  1. 浙江工商大学公共管理学院
  • 作者简介:张铤,浙江工商大学公共管理学院副教授、浙江工商大学东亚研究院研究员(浙江杭州 310018)。
  • 基金资助:
    本文系教育部哲学社会科学研究重大课题攻关项目“新时代马克思主义政治哲学话语体系建构研究”(项目号:19JZD008)、浙江省哲学社会科学规划课题“抗疫彰显的中国制度优势研究”(项目号:21GXSZ019YB)的阶段性成果。

Abstract: Since the founding of New China, China's international discourse power has generally undergone a development process of initial creation, gradual improvement and effective enhancement. At present, while the promotion of China's international discourse power is facing multiple challenges, such as the suppression of Western discourse hegemony, the constraints of the current international order, and the inadequacy of its own international discourse capacity, the Chinese nation is moving towards great rejuvenation, socialism with Chinese characteristics has become more mature and welldefined, and the global governance system is undergoing profound changes, providing the country with great strategic opportunities. On the basis of dialectical analysis of the situation of improving China's international discourse power, the paper suggests that we should make overall plans, take multidimensional measures, and adopt effective strategies to improve the countrys international discourse power in the new era. Efforts include: (1) strengthening national toplevel design and actively participating in global governance changes; (2) improving the quality of discourse/content and building China's international discourse system; (3) innovating discourse dissemination methods and promoting the international identity of China's discourse; (4) improving the discourse dissemination mechanisms and optimizing the joint efforts of Chinas discourse dissemination; and (5) cultivating discourse dissemination talents and expand China's international communication teams.

Key words: international discourse power, development course, situation analysis, promotion strategy

摘要: 新中国成立以来,中国国际话语权大致经历了初步创建、逐渐提升再到有效增强的发展历程。当前,提升中国国际话语权面临西方国际话语霸权的压制、现行国际规则体系的制约以及自身国际话语能力的不足等多重挑战的同时,中华民族正走向伟大复兴、中国特色社会主义正趋向成熟以及全球治理体系正经历深刻变革为中国提供了战略机遇。国际话语权的建构是一个复杂的“系统工程”。要在辩证分析提升国际话语权的形势基础上,统筹兼顾,多维并举,采取有效方略着力提升新时代中国国际话语权,主要包括:加强国家顶层设计,积极参与全球治理变革;提高话语内容质量,构建中国对外话语体系;创新话语传播方式,促进中国话语国际认同;完善话语传播机制,增强中国话语传播合力;培育话语传播人才,壮大中国国际传播队伍。

关键词: 国际话语权, 历程, 形势, 提升方略