Abstract: Ideological and political education of university students is marked by the time.In order to achieve results of this education,it is necessary to scrutinize the existing problems and their causes so as to analyze them against the present cultural and economic background.The author emphasizes that ideological and political education of university students should be systematic,dynamic and energetic.One way to make improvement is to avoid discussing ideological and political education for its own sake,but to try out new approaches from the cultural and economic perspectives.

Key words: cultural economy, cultural trade, cultural security, ideological and political education

摘要： 大学生思想政治教育具有鲜明的时代性,在加强和改进大学生思想政治教育的进程中,应深入研究当代大学生思想政治教育存在问题的根本诱因,并放到现实的文化经济环境中去考察。大学生思想政治教育是一个系统工程,要赋予思想政治教育新的活力和生命力,就要突破就思想政治工作本身来谈思想政治教育的传统思路,从文化经济的视角寻找新的思路。

关键词: 文化经济, 文化贸易, 文化安全, 思想政治教育