关键词: 思想政治教育话语力, 蕴涵, 价值, 形态, 策略

Abstract: The discursive power of ideological and political education is the comprehensive force fully manifested by the discourse of ideological and political education on the basis of its own inherent attributes, through intersubjective discursive communication, and in the realization of a discursive function directed at transforming the spiritual world of those being educated. Built upon the Marxist thinking on discourse, it gives expression to a lawgoverned understanding of the building of cultural leadership over the course of the Partys centurylong struggle, of the development of the nations communication capacity, and of the practice of discourse in ideological and political education, and it manifests the contemporary value of empowering the building of a strategic communication system with Chinese characteristics, of aiding the distillation of signature concepts in ideological and political education, and of guiding the shaping of a pluralistic discursive landscape in the era of digital intelligence. The discursive power of ideological and political education, in the dimension of discursive attributes, presents itself as discursive authority, discursive competence, and discursive efficacy; in the dimension of discursive interaction, it presents itself as discursive attention, discursive adaptability, and discursive transformability; and in the dimension of discursive function, it presents itself as discursive enlightening power, discursive justificatory power, and discursive continuity power. To practice the discursive power of ideological and political education, we should take the Marxist stance, viewpoints, and methods as the discursive cornerstone, take addressing the questions of China, the world, the people, and the times as the discursive agenda, take explaining the principles thoroughly, clearly, and vividly as the discursive approach, and take enhancing the political, ideological, theoretical, and emotional identification with the Partys innovative theories as the ultimate discursive purpose.

Key words: the discursive power of ideological and political education, implications, value, forms, strategies