关键词: 社会记忆的再生产, 网络空间, 意识形态建设, 新视角

Abstract: Social memory contains and carries the elements of ideological construction, and ideological security is the bottom line and foundation of the reproduction of social memory. With the iterative renewal of network media and technologies such as big data and artificial intelligence, the reproduction of social memory has become a new perspective for analyzing and studying the ideological construction in cyberspace. First, the reproduction of forms of social memory is a new domain to enhance the sense of contemparaneity and attractiveness of cyberspace ideology, but there is a tendency of vulgarization, which leads to the dilution of the attractiveness of cyberspace ideology, so that it is necessary to rely on the transformation of reproduction in terms of forms to highlight the mainstream in cyberspace. Secondly, the reproduction of content of social memory is an another new domain associated with the credibility and leadership of ideological discourse in cyberspace, but there is a tendency of randomization, which affects the credibility of cyberspace ideology, and thus it is necessary to focus on the reproduction of content to consolidate the authority of mainstream discourse in cyberspace. Finally, the reproduction of meaning of social memory is the third new domain for the enhancement of ideological influence and cohesion in cyberspace, but there is a tendency of commercialization, which leads to the disintegration of ideological influence in cyberspace, and it is necessary to promote the transformation of meaning of reproduction in order to enable joint forces with the integration of the mainstream public opinion on the Internet.

Key words: reproduction of social memory, cyberspace, ideological construction, new perspective