关键词: 中国话语, 说服力, 意识形态, 话语体系

Abstract: With China's growing presence, the persuasive power and influence of the Chinese discourse in a global scale have steadily increased, but it is still not in line with Chinas national power and international status. The persuasion of the Chinese discourse in the international landscape is closely related to the discourse power, which is not only a reflection of the existing material relations, but also inseparable from the theory, values, ideology and other factors in the field of spiritual production. To generate the persuasive power of the Chinese discourse under the pattern of international public opinion where “the West is strong and the East is weak”, it not only requires support from its everincreasing national power and international influence, but also needs scientific and systematic theories to occupy the “commanding heights” of history and enhance the popularity of the Chinese discourse in the world, in order to increase the weight of the Chinese discourse in the construction of global governance order, thereby realizing the shaping of the Chinese discourse and the disenchantment of the Western discourse. In this process, the value foundation embedded in the theory and the approach to the externalization of the theory are the necessary elements for increasing the persuasive power of the Chinese discourse. It can be seen that measures such as the construction of the philosophical and social science system, the training of theoretical educators, the construction of common human values, and the careful construction of the discourse system that addresses the specific Chinarelated issues should be strengthened, so as to realize the transformation of potential “persuasive power” into actual “discourse power”.

Key words: Chinese discourse, persuasive power, ideology, discourse system