关键词: 自媒体时代 , 生活 , 文化价值 , 异化劳动 , 实在界的荒芜

Abstract: “Wemedia” is the vivid the description of the life experience of contemporary people To understand the fundamental changes of what our life world is taking place, it is extremely necessary to give a deep philosophical look at the essence of Wemedia This paper selects three apocalyptic empirical phenomena including “The Walkman ”,“Wechat ”and“ grassroots draft”, with the help of Heideggers “cultural value”, Marxs “alienation of labor” and Zizeks “barren in real world”, trying to reveal the life experience in the “Wemedia” Era First of all, they are made into culture, and then experience the deepening of alienation Finally they quietly disappear in the “highlight”  

Key words: Wemedia era , life , cultural value , labor alienation , barren in real world