关键词: 风险偏好 , 社会偏好 , 实验经济学

Abstract: Traditionally, economics pays little heed to how risk preference can differ from individual to individual, and the measuring methods it uses are often defective. Thanks to the rise of behavioral and experimental economics, scholars in that field are now better able to tackle the issue of individual risk preference by quantifying it, through both laboratory and on-site experiments. This new approach can not only help determine, with greater accuracy, the degree and nature of a particular individual's risk preference; it also carves out the micro-structure and relationship between different preferences. It shall provide a more strictly scientific basis for the reconstruction of micro-economics.  

Key words: risk preference , social preference , experimental economics