Abstract: The “American way of life” formed by the new colonists who conquered the North American continent by force, advocating personal struggle and infinitely grabbing wealth, has now evolved into a global trend of social thought. It uses its huge influence and potential temptation to guide the public to indulge in perceptual pleasure and material pursuits, thereby serving the needs of American capitalist hegemony for economic, military and cultural expansion. We need to pierce the illusory and gorgeous disguise of the “American way of life”, expose the political nature and bad influence of its capitalist ideology, alert the public to get rid of the cultural logic of consumerism represented by the “American way of life”, and establish a global consciousness and broad vision as well as holistic thinking, to seek new life coordinates and the space of the meaning of human development.

Key words: American way of life, social thoughts, ideology, value demands

摘要： 以武力征服北美大陆的新殖民者，在崇尚个人奋斗、无限攫取财富中形成的“美国生活方式”，如今已经演化成一种全球流行的社会思潮，它运用自身的巨大影响力和潜在诱惑性，引导大众沉迷感性享乐和物欲追求，以此服务于美国资本主义霸权对外进行经济、军事和文化扩张的需要。刺破“美国生活方式”虚幻华丽的伪装，揭穿其资本主义意识形态的政治本质和恶劣影响，警醒大众摆脱以“美国生活方式”为代表的消费主义文化逻辑的钳制，树立全球意识、宽广视野和整体思维，寻求新的生活坐标和人类发展的意义空间。

关键词: 美国生活方式, 社会思潮, 意识形态, 价值诉求