Abstract: Today，national soft power（NSP）construction has risen to the strategic height of China's overall development.Making reasonable orientations，better adjusting the focus of China's NSP construction strategies，and setting priorities according to the current state of international competition and inherent requirements of China's growing into a global power，are crucial to upgrading the level of China's NSP construction via its late-development advantage.The basic framework of China's NSP construction strategy is two fold.One is the setting of the strategic targets，and the other the launching of main strategic initiatives.Under the resource-capacity analytical framework，the main strategic initiatives of China's NSP construction strategy include soft power resourceexploiting strategies and the strategies for building the resource utilization capacity.In selecting the priorities of China's NSP construction，China should focus on urging the ruling party，the government and the general public to transform their values and on comprehensive institutional innovation whose possible major breakthrough should be the reform of the political system.It should enhance national cohesion at home and increase mutual trust in the international community，in order to achieve maximum effectiveness of its NSP construction.

Key words: national soft power (NSP) , strategic framework , strategic targets , priorities , resource-capacity

摘要： 软实力建设已上升至中国国家发展战略层面的高度。根据当前国际软实力竞争态势和中国软实力建设的现状，准确定位中国软实力建设的战略目标，并根据中国软实力建设资源禀赋的特点，合理选择软实力建设的战略举措与推进的优先序，是充分发挥中国软实力建设后发优势、实现软实力水平持续快速提升的关键。中国软实力建设战略的基本框架，主要涵盖战略目标定位、主要战略举措两方面的内容。从“资源禀赋—行为能力”分析框架审视，中国软实力建设方略主要包括软实力资源开发和资源运用能力两大战略举措集群。在软实力建设的优先序选择上，应以着力推进执政党、政府和民众价值观转型与以政治体制改革为突破口的全面制度创新，内聚民心，外增互信，实现软实力建设效益的最大化。

关键词: 国家软实力 , 战略框架 , 战略目标 , 优先序选择 , 资源禀赋—行为能力