Abstract: Within the theoretical genealogy of media studies, generative artificial intelligence (GenAI) has driven a threefold paradigm shift in the political economy of communication, ie. reconfiguring the understandings of communicative labor, subjectivity, and power. This shift has led information communication in Western capitalism to exhibit several interrelated effects: the “everythingasmedia” effect, the simulated reality effect, the automation effect, and the industrialized production effect. Together, these phenomena unfold amid the entanglement of technological logic and capital logic, generating multiple structural contradictions that are fundamentally reshaping media forms and communication ecosystems in practice. By probing the multifaceted factors underlying these contradictions and developing a Chinese governance approach that integrates technology, power, capital, and regulation, we can better address the communicative dilemmas in todays complex and rapidly evolving intelligent information environment.

Key words: Generative artificial intelligence, capitalist information communication, political economy of communication, Marxist political economy 

摘要： 媒介研究理论谱系中，生成式人工智能推动传播政治经济学分析的传播劳动视角、主体关系及权力的三重转向，引发西方资本主义信息传播表现出万物皆媒效应、拟现实化效应、自动化效应、工业化生产效应以及技术逻辑与资本逻辑交织下的多重结构性矛盾，重塑实践过程中的媒介形态与传播生态。深入剖析矛盾背后的多重因素，构建技术、权力、资本和规制的中国治理方案借鉴，有利于在复杂多变的智能信息环境中化解传播难题。

关键词: 生成式人工智能, 资本主义信息传播, 传播政治经济学, 马克思主义政治