主管:教育部
主办:中国人民大学
ISSN 0257-2826  CN 11-1454/G4

Teaching and Research ›› 2025, Vol. 59 ›› Issue (6): 58-67.

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Developmental Patterns, Underlying Concerns, and Cultivation Strategies of Youth Culture in the Era of Intelligent Medi

  

  1. School of Journalism and Communication, Sun Yatsen University, Guangzhou, Guangdong 510276, China
  • Online:2025-06-15 Published:2025-06-13

智媒时代青年文化的发展样态、深层隐忧及涵育策略

  

  1. 中山大学新闻传播学院
  • 作者简介:丁存霞,中山大学新闻传播学院副教授(广东 广州 510276)。
  • 基金资助:
    本文系教育部人文社会科学研究青年基金项目“新时代意识形态空间传播与认同研究”(项目号:20YJC710098)、教育部人文社会科学研究青年基金项目“新时代网络舆论场意识形态风险精准治理研究”(项目号:22YJC716009)、中山大学20242025学年思想政治工作专项课题“党建引领下的学生工作研究”的阶段性成果。

Abstract: The advent of the era of intelligent media has driven the development of various patterns in youth culture, such as the deep integration of diversity and personalization in content, the comprehensive improvement of initiative and participation among youth culture actors, the close combination of immediacy and interactivity in the dissemination of youth culture, and the innovative development of visualization and symbolization in the expression and presentation of youth culture. However, it has also brought about concerns such as “algorithmic bias” misleading the direction of youth culture, “information overload” diluting the content of youth culture, “networked chambers” blocking the exchange of youth culture, and “capital overreach” disrupting the environment of youth culture. To address these challenges, it is imperative to proactively explore cultivation strategies for youth culture in the era of intelligent media,strengthen the Partys leadership over ideological and cultural work to consolidate consensus on values among young people, integrate “cultural confidence” with “technological confidence” to create a content ecosystem that “transcends boundaries”, enhance the guiding capacity of news and public opinion to reconstruct the communication ecosystem of “technology for good”, and enhance media literacy and technological demystification to reshape the cultural ecosystem of “humanmachine collaboration”,in order to  support the growth of youth culture and advance the construction of a country with a strong socialist culture.


Key words: the era of intelligent media, youth culture, developmental patterns, underlying concerns, cultivation strategies

摘要: 智媒时代的到来,推动青年文化内容呈现多元化与个性化深度交融、青年文化主体彰显主动性与参与性全面提升、青年文化传播突出即时性与互动性紧密结合、青年文化表达展现视觉化与符号化创新发展等发展样态,同时也带来了“算法偏见”误导青年文化方向、“信息洪流”稀释青年文化内容、“网络圈层”阻隔青年文化交流、“资本僭越”扰乱青年文化环境等深层隐忧。对此,应当积极探寻智媒时代青年文化的涵育策略,加强党对宣传思想文化工作的领导,凝聚青年价值共识;融合“文化自信”与“技术自信”,打造“破圈共生”的内容生态;提升新闻舆论引导力,重构“技术向善”的传播生态;提高媒介素养与技术祛魅,重塑“人机协同”的文化生态,为促进青年文化成长、推进社会主义文化强国建设提供有力支持。


关键词: 智媒时代, 青年文化, 发展样态, 深层隐忧, 涵育策略