Abstract: Consumerism is the inevitable product of capital growth, which is mainly manifested in consumption alienation. Digital consumerism is a new manifestation and novel form of traditional consumerism in the digital age. In essence, it is a value concept and ideology that fully reflects the digital capitalist mode of production. Under the coercion of digital consumerism, the logic of capital expands infinitely from the field of material life to the field of spiritual life, resulting in the spiritual alienation of human beings, which is mainly manifested in the tendency of materialization of value rationality, the concealment and dissolution of human subjectivity, and the deviation of the meaning system. Therefore, only by breaking through the spiritual discipline of digital consumerism on people, abandoning instrumental rationality, and getting rid of code worship can we transcend digital consumerism and reconstruct the spiritual world of man.

Key words: digital consumerism, spiritual alienation, real-world manifestations, coping strategies

摘要： 消费主义是资本增殖的必然产物，集中表现为消费异化，而数字消费主义是传统消费主义在数字时代的新表现、新样态，本质上是一种充分反映数字资本主义生产方式的价值观念和意识形态。在数字消费主义的裹挟下，资本逻辑从人的物质生活领域向精神生活领域无限扩张，导致人的精神异化，主要表现为价值理性的物化倾向、人的主体性遮蔽与消解以及意义体系发生偏离。为此，唯有冲破数字消费主义对人的精神规训，摒弃工具理性，摆脱符码崇拜，才能超越数字消费主义，进而重构人的精神世界。

关键词: 数字消费主义, 精神异化, 现实症候, 应对策略