关键词: 公共产品, 社会需要, 市场失灵, 市场需求

Abstract: Marxist theory of public product studies public product and the nature of public service with respect to demand and supply.It is human-oriented,holistic,from the perspectives of demand and supplies,revolving on the common needs for social existence and development in which the market is seen as a means of supplying public products.The western theory of public product,on the other hand,views individuals or consumption as the point of departure.They regard the public product as compensation for marketing dysfunction,studying the balance of demand and supply in line with consumption preference guided by requirement of marketing.Comparing the two theories of public product may help understand public product,the nature and characteristics,forms,manners of supply and criteria for selection of public service under circumstances of socialist market economy.This is of great theoretical and practical significance.

Key words: public product, social needs, dysfunction of the market, demand in the market