关键词: 习近平文化思想, 宣传思想文化工作, 科学思维方法, “第二个结合”

Abstract: Promoting the work of public communication and culture of the Party and the country with scientific thinking methods is the distinctive feature and outstanding advantage of Xi Jinping thought on culture. Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has used scientific thinking methods to make scientific guidance, strategic plans and systematic arrangements for the work of public communication and culture, securing historic achievements in this regard in the new era. To thoroughly understand and implement Xi Jinping thought on culture, we must deeply understand and grasp the scientific thinking methods that run through it: directing the development of the work of public communication and culture using the strategic thinking with a broad and longterm view; grasping the historical initiative of the work of public communication and culture with the historical thinking of learning from the past; building a solid line of defense for the work of public communication and culture with the bottomline thinking of preventing risks; grasping the important relationships of the work of public communication and culture with comprehensive and systematic dialectical thinking; and enhancing the innovative vitality of the work of public communication and culture with the innovative thinking that shapes the trends of our times. All these provide scientific methodological guidance for creating a new prospect in the work of public communication and culture in the new era.

Key words: Xi Jinping thought on culture, the work of public communication and culture, scientific thinking, “the second integration”