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    Towards Ideological Critiques of Semiotic Political Economics——On Baudrillard’s Interpretation of Ideology in Consumer Society
    YAN Fang-jie, SONG De-xiao
    Teaching and Research    2008, (4): 30-34.  
    Abstract1549)      PDF(pc) (761KB)(2217)       Save
    According to Baudrillard,consumption in a consumer society is not meant to satisfy the needs.Instead,it is a process of making social distinctions.Justified needs in the traditional theory of consumption covers up the social political purposse of production,making the needs supportive of the capitalist ideology.Likewise,Marxist fetishist theory fails to reveal the nature of capitalist ideology because of its predetermined true subject and needs.A thorough revelation of the ideology in a consumer society has to be achieved from the perspective of semiotics.Constructing theories of critique in semiotic political economics may point to the value and form of the symbol.
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