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Cultral Properties of Modern Consumption and Power of Culture over Consumption——An Introduction to Cultural Powers in Modern Consumption
TIAN Wen-Li, ZHANG Xiao-Yi
Teaching and Research
2008, (4):
24-29.
The cultural properties of modern consumption are expressed in the following phenomena: popularization of sympolic consumer behavors,increasingly obvious manipulation of consumption,and consumption serving as an independent factor of identitification.Consequently,the culture of consumption has changed from consumer-oriented to producer-oriented.As the power of producers represents the capital’s desire to exercise power over consumers,a capital-driven manipulation of consumption culture,or cultural power as it is called,is thus established.The author points out that cultural power functions in modern consumption at various levels.
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