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Society of Consumption and Marxism—— On Baudrillard’s Theory of Code Consumption
GAO Ya-chun
Teaching and Research
2006, (1):
80-84.
Marx held that spiritual consumption itself had become a tool of the ruling class and a means for them to carry out their ideology.Baudrillard’s theory of semiotic consumption is meant to analyze the economic structure of modern society,the class division and the social mentality in the light of sociology.Thus,semiotic consumption performs the functions of promoting social structure and reinforcing division of social classes.In addition,it may result in mobility and conformity of social classes.However,as both spiritual consumption and semiotic consumption are restricted by material production,the concept of "spiritual consumption" raised by Marx and the "semiotic consumption" proposed by Baudrillard are closely related.
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