Abstract: With the continuous acceleration of the pace of networking and informatization, the development trend of knowledge visualization for the purpose of enhancing communication effect has promoted the modern transformation of “ways of reasoning” of ideological and political education in colleges and universities. The main manifestations are as follows: first, from relying on “flood irrigation” to giving equal importance to visual linking and “precision irrigation”; second, from optimizing language skills to promoting the interaction between image narrative and text interpretation; third, from emphasizing persuasion with reasons to emotional immersion and rational guidance; and finally, from focusing on logical evidence to coordinating value guidance and mind mapping. Actively adapting to the changes of the times brought by information technology and new media, continuously innovating the teaching modes and methods of ideological and political theory courses in colleges and universities, and strengthening the attractiveness, affinity and contemporaneity of the teaching process are necessary steps and key links to carry out the basic task of fostering virtue through education and nurturing a new generation of capable young people who will fully develop and carry forward the cause of socialist modernization with Chinese characteristics.

Key words: knowledge visualization, ideological and political theory courses, ways of reasoning, visual representation

摘要： 伴随网络和信息化步伐的不断加快，以提升传播效果为目的的知识视觉化发展趋势，推动高校思想政治教育“说理方式”的现代转换，主要表现为：由依赖“大水漫灌”转换为视觉链接与“精准滴灌”并重，由优化语言技巧转换为图像叙事与文本阐释互动，由强调以理服人转换为情感沉浸与理性疏导交融，由注重逻辑证明转换为价值引领与思维导图协同。主动适应信息技术和新媒体带来的时代变革，不断创新高校思想政治理论课教学手段和教学方法，强化教学过程的吸引力、亲和力和时代感，是有效落实思想政治理论课立德树人的根本任务，为中国特色社会主义现代化建设培养建设者和接班人的必要步骤和关键环节。

关键词: 知识视觉化, 思想政治理论课, 说理方式, 视觉表征