Abstract: Honesty is an important part of the traditional virtues of the Chinese nation and the core values of socialism, and it is also the focus of civic moral construction. The CCTV Spring Festival Gala, which grew up with the reform and opening up, is called the “panorama” of Chinas social development. The show of the Spring Festival Gala are not only an art form that the public enjoy, but also a vane of artistic and living display of Chinese values. Based on the analysis of the value of the integrity theme in the performance of the Spring Festival Gala, this paper analyzes the main characteristics of the construction of Chinas integrity values in the past 40 years of reform and opening up, and analyzes the causes of the integrity issues in different periods. On this basis, this paper puts forward an important path to build a credit system based on interest coordination and foster a good social integrity culture in the New Era.

Key words: reform and opening up , integrity values construction , change , Spring Festival Evening Gala , New Era

摘要： 诚信是中华民族的传统美德和社会主义核心价值观的重要内容，也是公民道德建设的重点。伴随改革开放成长起来的央视春晚，感国运之变化、立时代之潮头、发时代之先声，被称为中国社会发展的“全景缩影”。春晚小品既是大众喜闻乐见的一种艺术形式，也是艺术化、生活化展示我国价值观建设的风向标。本文基于诚信主题春晚小品的价值分析，从中管窥改革开放40年来我国诚信价值观建设在不同历史时期的主要特点，探析不同时期诚信问题的成因，在此基础上提出了以利益协调为根本加强信用制度建设、营造良好的社会诚信文化、养成内生的个体诚信自觉等新时代诚信价值观建设的重要路径。

关键词: 改革开放 , 诚信价值观建设 , 变迁 , 春晚小品 , 新时代