Abstract:

Lukacs in his later years extended Marxs “reproduction” concept from the field of material production to the field of material consumption. He pointed out that reproduction on the one hand as the dynamic of social development, on the other hand it penetrate the pursuit of the purpose of capital proliferation into the daily life through the way of social production. This has resulted in the phenomenon of alienation of the individual pursuit of “consumption of reputation”. Taking the purpose of personal value as the goal， Lukacs tried to regulate personal behavior, improve the personality of the people and eliminate consumption alienation through the construction of ethical relations. Lukacs also tried to lead the individual change from the free existence to the self existence, reconstruct the world of daily life on the principle of conformity to aim and promote social reproduction in a reasonable direction.

Key words: labor , reproduction , social existence , personality , conformity to aim

摘要：

卢卡奇晚年将马克思的“再生产”概念从物质生产领域扩展到物质消费领域，指出再生产一方面作为社会发展的动力，使人类从自然存在过渡到社会存在;另一方面它又以社会化大生产的方式将追求资本增殖的目的渗透到日常生活领域，造成人以“声誉性”消费追求个人目的性的异化现象。卢卡奇以实现个人的目的性价值为目标，试图通过建构合目的的伦理关系，规范个人行为，完善人的个性，消除消费异化和“无声”的合类性，引导个人从自在存在向自为存在转变，并以合目的性为原则重建日常生活世界，推动社会再生产朝着合理方向发展。

关键词: 劳动 , 再生产 , 社会存在 , 个性 , 合类性