Abstract: The cultural properties of modern consumption are expressed in the following phenomena: popularization of sympolic consumer behavors,increasingly obvious manipulation of consumption,and consumption serving as an independent factor of identitification.Consequently,the culture of consumption has changed from consumer-oriented to producer-oriented.As the power of producers represents the capital’s desire to exercise power over consumers,a capital-driven manipulation of consumption culture,or cultural power as it is called,is thus established.The author points out that cultural power functions in modern consumption at various levels.

Key words: consumption, consumption culture, power of culture

摘要： 现代消费的"文化性"突出表现为:象征消费的普遍化、消费操纵日益明显以及消费成为身份区分和认同的一个独立因素。因此,消费文化与人的消费的关系从消费者主权转向生产者主权,而生产者主权毋宁说代表了整个资本对消费的控制欲望,形成了基于经济资本驱动下的对消费的文化控制——文化权力。现代消费中存在多层次的文化权力的作用。

关键词: 消费, 消费文化, 文化权力