关键词: 符号叙事, 数字化, 主流意识形态, 数字符号

Abstract: Symbols, as the external form and material carrier of information, serve as basic units of meaning construction and narrative practice. They play a crucial role in value transmission and discourse expression in the narrative process of mainstream ideology. With the advent of the digital age, digital and intelligent technologies have profoundly reshaped the narrative ecosystem of mainstream ideology. The digital turn of symbolic narrative and the digitalization of mainstream ideology have unfolded in tandem, giving rise to a digital form of symbolic narrative for mainstream ideology that presents many new features. Specifically, these include: the datadriven logic of symbolic production, the hypertextual and multimodal nature of meaning organization,the resonant structure of layered dissemination, the interactive and entertainmentoriented behavior in symbolic consumption, and the contested yet collaborative landscape of symbolic power. While the digital transformation of symbolic narrative has improved the communication efficiency of mainstream ideology, it also faces multiple practical challenges, such as production alienation, fragmented dissemination, consumption barriers, and governance delays. Therefore, it is essential to systematically optimize the entire process of symbolic narrative of mainstream ideology: refining the composition of elements in symbolic coding in production; leveraging algorithmic logic and constructing multimodal matrices in dissemination; enhancing subjects ability to decode symbols in consumption; and improving the governance mechanism of the symbolic ecosystem. In this regard, we can comprehensively improve the narrative efficacy of mainstream values and further strengthen the communicative power, guidance, influence and credibility of mainstream ideology in the digital age. 

Key words: symbolic narrative, digitalization, mainstream ideology, digital symbols