关键词: 生成式人工智能, 资本主义信息传播, 传播政治经济学, 马克思主义政治

Abstract: Within the theoretical genealogy of media studies, generative artificial intelligence (GenAI) has driven a threefold paradigm shift in the political economy of communication, ie. reconfiguring the understandings of communicative labor, subjectivity, and power. This shift has led information communication in Western capitalism to exhibit several interrelated effects: the “everythingasmedia” effect, the simulated reality effect, the automation effect, and the industrialized production effect. Together, these phenomena unfold amid the entanglement of technological logic and capital logic, generating multiple structural contradictions that are fundamentally reshaping media forms and communication ecosystems in practice. By probing the multifaceted factors underlying these contradictions and developing a Chinese governance approach that integrates technology, power, capital, and regulation, we can better address the communicative dilemmas in todays complex and rapidly evolving intelligent information environment.

Key words: Generative artificial intelligence, capitalist information communication, political economy of communication, Marxist political economy